Greenforce, a German plant-based food brand, realized that positioning itself solely as a meat replacement was starting to feel outdated.

In our research, we discovered that eco-anxiety—an emotional response to environmental concerns—is rapidly growing across Europe. To help ease this anxiety, we wanted to introduce a product with minimal environmental impact. And there was no better place to do that than in a supermarket, filled with eco-anxiety triggers.

 

Agency: Cloudfactory

Role: Concept development and scriptwriting during my internship.

PS: I got slightly inspired by a Naruto character with a mouth on his hand when I came up with the idea.