Pirucream is a brand of creme-filled rolled wafer cookies that wants to connect with Gen Z.

Insight: After experiencing excessive FOMO (Fear of Missing Out), Gen Z is now looking to enjoy their "me time," embracing JOMO (Joy of Missing Out).

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Idea: Position Pirucream as the perfect companion to Re(treat) yourself.

Agency: Ogilvy Miami

Role: Conceptualization process and scriptwriting